When Is NOT Advisable to Use Radio in the Media

question 64

Multiple Choice

When is NOT advisable to use radio in the media plan?

• A)A local business wants to reach a local market.
• B)There is a need to demonstrate the product.
• C)There is a want to build frequency.
• D)The ad is a reminder message.
• E)The target audience aligns with certain types of music.

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Definitions:

Par Value

A nominal value assigned to a share of stock in the charter of a corporation, which does not necessarily reflect its market value.

Common Stock

Equity securities representing ownership in a corporation, providing voting rights, and a dividend claim on earnings.

Cumulative Nonparticipating Preferred Stock

Preferred stock that accumulates unpaid dividends, which must be paid out before dividends can be distributed to common stockholders, but does not participate beyond the fixed dividend.

Cash Dividends

A redistributive payment of a portion of a company's earnings, made in cash, to its shareholders.