Examlex
Media selection has little to do with the brand message.
Horizontal Axis
In a graph or chart, the x-axis running left to right and typically used to represent the independent variable or time period.
Independent Variable
The variable in an experiment that is manipulated or controlled by the researcher to observe its effect on the dependent variable.
Field Experiment
An experiment that is conducted in a natural setting rather than in a laboratory setting.
Shopping Preferences
Individual choices or inclinations towards certain products, brands, or shopping environments.
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Q115: Media planning should begin after message planning
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