When Developing a Media Plan, a Planner Considers ________, Which

question 69

Multiple Choice

When developing a media plan, a planner considers ________, which include exposure to traditional mass media, word of mouth, place-based media, in-store brand exposures, and interactive media.

• A)contact points
• B)gross rating points
• C)aperture points
• D)impression points
• E)rating points

---

Definitions:

Franchisor's Property

Assets, trademarks, or intellectual property owned by the franchisor that are licensed to franchisees under a franchise agreement.

Franchise Territory

a specified geographic area granted to a franchisee in which they have the rights to operate and market the franchisor's business.

Franchise Contract

A legal agreement granting someone the right to operate a business using the franchisor's brand, system, and support for a specified period.

Territory Determination

The process of defining geographic boundaries or areas for legal, administrative, or other purposes.