Examlex
The ________ of a specific media vehicle is the percentage of that vehicle's audience that matches the brand's target market.
Whistleblowers
Individuals who expose illegal, unethical, or improper practices within an organization, often at personal risk.
Diehards
Individuals who are strongly resistant to change or who hold firm to a particular belief or position.
Activists
Individuals committed to driving change within society through various forms of advocacy and action.
Customer Preferences
Refers to the likes, dislikes, desires, and needs that guide consumer decisions.
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