What Is a General Rule of Thumb Regarding the Number

question 119

Multiple Choice

What is a general rule of thumb regarding the number of exposures needed for a message to sink in?

• A)one to two
• B)two to three
• C)three to ten
• D)four to five
• E)ten to fifteen

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Definitions:

Taxes

Mandatory financial charges or levies imposed by a government on its citizens to fund public expenditure and services.

Generalized Reciprocity

A form of exchange that involves giving goods or services with the expectation that their value will be reciprocated at an unspecified future time.

Negative Reciprocity

A mode of exchange in which the aim is to get something for as little as possible. Neither fair nor balanced, it may involve hard bargaining, manipulation, outright cheating, or theft.

Redistribution

A mode of exchange in which goods flow into a central place, where they are sorted, counted, and reallocated.