When Is It Advisable to Use Out-Of-Home Media in the Media

question 100

Multiple Choice

When is it advisable to use out-of-home media in the media plan?

• A)The product needs explanation but doesn't need demonstration.
• B)It is important to reach an upscale, well-educated audience.
• C)The message benefits from motion, sight, and sound.
• D)There is a need for a situational, place-based message.
• E)The brand can benefit from being associated with celebrities.

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Definitions:

Conflict-of-Interest Rule

Regulations designed to prevent individuals in positions of responsibility from acting in their own interest over those they serve.

Client Confidentiality

The ethical principle that an organization or individual should not disclose information about their clients to third parties without the consent of the client or a clear legal requirement.

Setting Legal Fees

The process by which legal professionals determine charges for their services, often based on factors like complexity, expertise, and time required.

Researching Legal Issues

The process of investigating existing laws, judicial rulings, and legal precedents relevant to a specific legal question or case.