Which of the Following Is the Most Important Function of Media

question 85

Multiple Choice

Which of the following is the most important function of media buying?

• A)providing information to media planners
• B)matching the media vehicle to the strategic needs of the message
• C)negotiating cost and making the media buy
• D)handling all billing and payment
• E)monitoring the media plan performance

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Definitions:

Recreational Fishing Boats

Boats specifically designed and utilized for the purpose of fishing for leisure or sport, not commercial fishing.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity supplied.

Techniques

Methods or approaches used in a particular discipline or activity to achieve a specific result.

Expectations

The anticipations of consumers, firms, and others about future economic conditions.