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Q11: The IMC planning team for a popular
Q21: Media _ compile audience measurement data,media costs,and
Q23: Aziza is responsible for determining the efficiency
Q27: One person's opportunity to be exposed one
Q47: Seventy percent of Magazine A's readers are
Q76: The goal in a measurable objective should
Q125: Six months ago,Volkswagen launched a new campaign
Q141: The cost per point (CPP)is calculated by
Q145: _ includes advertising on outdoor billboards,buses,posters on
Q147: Radio stations measure their audiences in _