Recently a Local Breaking-News Story Ran on a Television Channel

question 13

Multiple Choice

Recently a local breaking-news story ran on a television channel instead of a scheduled advertisement.The media buyer compensated by promising the client an equally valuable spot to replace it or reimbursement.What is this policy known as?

• A) make goods
• B) bleed-throughs
• C) earned media
• D) lead time
• E) value-added media service

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Definitions:

Chemical Barrier

A defense mechanism or physical substance that prevents or reduces the risk of infection or damage by biological or chemical agents.

Tears

Liquid produced by tear glands to lubricate, clean, and protect the eye surface, and can also be a response to emotions.

Lymphatic System

A part of the immune system that includes lymph nodes, lymph vessels, and organs, responsible for transporting lymph and removing toxins from the body.

Immune Response

The body's defense mechanism against pathogens, involving both specific and non-specific components.