Which of the Following Types of Programs Is Used to Discourage

question 36

Multiple Choice

Which of the following types of programs is used to discourage socially harmful behaviors?

• A)marketing public relations (MPR)
• B)consumer public relations (CPR)
• C)public communication campaigns
• D)public affairs
• E)issue management

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Definitions:

Stockholders' Equity

The portion of a company's assets that belongs to the shareholders, calculated as the company's total assets minus its total liabilities.

Assets

Economic resources owned or controlled by a business or an individual that are expected to bring future benefits.

Financial Statements

Official documentation of a business, individual, or entity's financial condition and operations, normally comprising the income statement, balance sheet, and statement of cash flows.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, dividing activities into operating, investing, and financing.