The Process of Planning and Delivering Programs That Encourage Sales

question 35

Multiple Choice

The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers is called ________.

• A)marketing public relations (MPR)
• B)consumer public relations (CPR)
• C)efficient consumer response (ECR)
• D)public affairs
• E)issue management

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Definitions:

Fear of Failure

An apprehension or anxiety about failing to achieve a goal or succeed in a task, which can inhibit risk-taking and limit opportunities.

Coping

The process of managing stressful or challenging situations by making efforts to solve problems or adjust to circumstances.

Grit

The combination of passion and perseverance towards long-term goals, regardless of obstacles or failures.

Perfection

The condition, state, or quality of being free from all flaws or defects; an ideal standard that is often difficult to attain.