Ian Works in the Public Relations Function in His Company

question 8

Multiple Choice

Ian works in the public relations function in his company, and whenever he wants exposure for some aspect of his company, he contacts people he knows, such as Lisa, a reporter for the local newspaper, or Anthony, Melissa, and Stephanie at the local television stations. Ian has worked hard to develop these media contacts. In public relations, this relationship management is known as ________.

• A)external relations
• B)media relations
• C)public affairs
• D)corporate relations
• E)reputation management

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Definitions:

C.S.I. Effect

The phenomenon whereby the portrayal of forensic science on crime television shows like CSI influences public perception and jury members' expectations in real-life court cases.

Real-Life Crimes

Criminal acts that have occurred in reality, often documented and sometimes adapted into various media forms such as books, films, or television shows.

DNA Samples

Biological material collected for genetic analysis to identify, profile, or compare genetic information.

C.S.I. Effect

The phenomenon where the exaggerated portrayal of forensic science on crime television shows influences public perception and jury expectations in real-life courtrooms.