Refer to the Passage Below to Answer the Questions That

question 81

Essay

Refer to the passage below to answer the questions that follow.
Kellogg's is a well-known manufacturer of breakfast cereals and several other products,such as Pop Tarts,Eggo waffles,and Fruity Snacks.Kellogg's has used Tony the Tiger on its Frosted Flakes box and promotional efforts for years.In fact,when Tony turned 50 years old,Kellogg's staged a big event to celebrate.The company also took the party on the road for the month,traveling to 30 cities in a bus painted with an image of Tony and offering fun activities for families.During that month,the price of the cereal was lowered to what the price was 50 years ago when Kellogg's first started selling it.Additionally,kids could go to Kelloggs.com and click on "Fun-K-Town" and play games with Kellogg's breakfast cereal characters such as Tony the Tiger.During the month of his birthday celebration,there was a special game in which kids could help Tony find his birthday presents.Although anyone could play a game with Tony,game pieces were placed in specially marked boxes,giving kids the chance to participate in the game at a higher level and win prizes.
-In general,who are potential targets for Kellogg's public relations efforts?

---

Definitions:

Equilibrium Price

The transaction price at which the quantity of goods on the market meets the quantity buyers want to purchase.

Equilibrium Quantity

The quantity of a good or service at which quantity supplied equals quantity demanded in the market.

Price System

An economic system where the prices of goods and services are determined by supply and demand, guiding the allocation of resources and goods.

Signals

Indicators or signs that provide information or hints, often used in the context of markets to indicate trends or investment opportunities.