Benetton Has Often Used Ads That Send a Social Message

question 111

Multiple Choice

Benetton has often used ads that send a social message, such as showing AIDS victims dying or featuring death row inmates, to make people aware of these issues. What type of advertising is this?

• A)advocacy advertising
• B)brand advertising
• C)identity advertising
• D)social advertising
• E)cause advertising

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Definitions:

Cash Flow

The total amount of money being transferred into and out of a business, affecting the organization's liquidity.

Fund-Raising Results

The outcomes or achievements of efforts to collect financial resources or donations, often critical for the operation and projects of nonprofit organizations.

Program Results

The outcomes or impacts of a project or program, often used as a measure of its effectiveness.

Health Benefit

Refers to the positive effects on health and well-being provided by certain actions, policies, or products, including medical insurance coverage provided by employers or governments.