Before Revising or Developing a New Public Relations Campaign for a New

question 45

Multiple Choice

Before revising or developing a new public relations campaign for a new client, Lakshmi is conducting a formal type of background research to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. She is doing this to ensure that the current campaign is on track and performing as intended. What does this scenario illustrate?

• A)communication audit
• B)SWOT analysis
• C)gap analysis
• D)situation analysis
• E)evaluation audit

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Definitions:

Sociohistorical Context

Refers to how historical and societal factors influence and shape behaviors, events, and perceptions.

Cultural Heritage

The tradition of material possessions and non-material characteristics transmitted through generations in a group or society.

Behavioural Economics

A field of study that combines insights from psychology and economics to explore how people make economic decisions in real-world situations.

Emotional Influences

The effect of emotions on cognitive processes, behaviors, or decision-making.