Direct-Marketing Messages Are Constantly Being Measured, So Direct Marketers Can

question 135

True/False

Direct-marketing messages are constantly being measured, so direct marketers can learn what works and modify succeeding campaigns based on results.

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Definitions:

Underwriting

The process by which an individual or institution takes on financial risk for a fee, such as issuing insurance policies or bringing a new security issue to the market.

Spread

The difference between two prices, rates, or yields, often measuring the gap between bid and ask prices or between interest rates.

Commitment

A pledge or obligation to do something, often used in the context of agreements or contracts.