Refer to the Passage Below to Answer the Questions That

question 85

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-Immediately following this individual's claim of finding a fingertip in her chili,which public relations program would be most valuable to Wendy's?

• A) corporate reputation management
• B) crisis management
• C) marketing public relations
• D) public communication campaigns
• E) public service announcements

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Definitions:

Perfectly Competitive

A type of market where numerous small firms compete against each other offering products that are virtually interchangeable and where no single company can dictate the market price.

Marginal Productivity

The additional output that is produced by employing one more unit of a particular input, holding other inputs constant.

Income Distribution

The way in which total income is shared among the population or different groups within society.

Substitute Factor

A factor or input that can be used in place of another to produce a good or service.