Which of the Following Is NOT a Reason That Execution

question 97

Multiple Choice

Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?

• A) The creative may need to be reshot with local models and settings, as well as language.
• B) There may be favoritism toward local companies.
• C) Government approval of television commercials can be difficult.
• D) Agencies often are not available to assist the advertiser in executing a global campaign.
• E) Language is a problem for a campaign dependent on words rather than visuals.

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