What Is the Focus of Most Direct Marketing Communications

question 5

Multiple Choice

What is the focus of most direct marketing communications?

• A)increasing awareness
• B)enhancing attitudes
• C)producing a sale
• D)gaining acceptance among several stakeholders
• E)encourage switching from a competitor's product or service

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Definitions:

Perceptions of Fairness

Individuals' judgements about whether they are being treated justly in social interactions, particularly regarding decisions that affect them.

Flexible Work Arrangement

Employment terms that allow workers flexibility on how long, where, and when they work.

Lateness

The state or condition of occurring after the expected, arranged, or usual time.

Compressed Workweek

An alternative work arrangement where employees work longer hours per day but for fewer days in a workweek to complete their full-time hours.