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Kodak wanted to create excitement for its line of digital cameras. The company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion. Judges selected a grand prize winner to receive a vacation for four to Disney World, with several other lower-level winners receiving Kodak products. What type of consumer promotion is this?
External Locus
A belief system where individuals perceive their outcomes and experiences as being controlled by external forces or fate rather than their own actions.
Internal Locus
The belief that one's actions and outcomes are a result of personal decisions and efforts rather than external factors.
Self-Actualization
The need to actualize or "make actual" your unique talents and abilities.
Habituation
The psychological process by which an individual becomes accustomed to a stimulus and consequently responds less to it over time.
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