Examlex

Solved

Direct Marketers Have Identified the Three Criteria of RFM to Predict

question 36

Multiple Choice

Direct marketers have identified the three criteria of RFM to predict who is most likely to repurchase. RFM stands for ________.


Definitions:

Exponential Growth

A growth pattern in which the rate of growth is proportional to the current size, resulting in a rapid increase over time.

Survivorship

The percentage of members of a group that are likely to survive to any given age.

Age Structure Diagram

A graphical representation showing the distribution of a population by age and sex, which helps to predict population growth trends.

Developed Country

A country with a highly developed economy and advanced technological infrastructure relative to other less industrialized nations.

Related Questions