Which of the Following Is a General Guideline That Applies

question 80

Multiple Choice

Which of the following is a general guideline that applies to message development in direct marketing?

• A)The message is often longer and contains more explanation and detail than an advertising message does.
• B)Message copy tends to be written in an impersonal, formal style.
• C)The message should not touch on the issue of product reliability.
• D)The message should be very brief and to the point.
• E)The message should not include information about a return policy or warranty.

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Definitions:

Identification

The psychological process by which an individual aligns themselves with the attitudes, beliefs, or behaviors of another person or group.

Precausal Reasoning

Precausal reasoning refers to a stage in child development where logic is not yet fully developed, leading to reasoning based on intuition or superficial connections rather than causal relationships.

Personality Problem

Issues or disorders that arise from enduring patterns of behavior and inner experiences that deviate significantly from cultural expectations.

Oral And Anal Stages

Stages in Freud's psychosexual development theory; the oral stage focuses on pleasure from oral activities, and the anal stage is centered around toilet training and control issues.