The Database Marketing Process Begins with A(n)________ That Could Include

question 66

Multiple Choice

The database marketing process begins with a(n) ________ that could include completing a warranty card, entering a contest or sweepstake, or opting in on a website.

• A)behavioral target
• B)house list
• C)information collection point
• D)merged list
• E)response list

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Definitions:

CCA Class

Refers to the classification system for capital cost allowance purposes in Canada, determining the rate at which assets can be depreciated for tax purposes.

Marginal Tax Bracket

The tax rate that applies to the final dollar of taxable income for a person or organization.

Erosion Cost

Costs that occur when a new project or investment negatively affects the revenues or profits of existing projects.

Expansion Project

Initiatives undertaken by a company to increase its existing operations' capacity or to venture into new markets or products.