Which Type of List Is Derived from People Who Have

question 77

Multiple Choice

Which type of list is derived from people who have responded to some type of direct-response offer?

• A)data list
• B)house list
• C)compiled list
• D)response list
• E)prospect list

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Definitions:

Confidence Interval

A set of numerical outcomes, sourced from gathering samples, anticipated to hold the measure of a not yet known population parameter.

Population Total

The sum total of all observations or values in the entire population being studied.

Prediction Interval

An estimate of an interval in which future observations will fall, with a certain probability, given what has already been observed.

Population Parameter

A numerical value that describes a characteristic of the entire population.