Runners Can Compare Performances, Set Up Profiles, and Meet New

question 57

Multiple Choice

Runners can compare performances, set up profiles, and meet new friends on Nike's Nike Plus Web site. Nike Plus is an example of a ________.

• A)search optimization strategy
• B)viral marketing site
• C)social media strategy
• D)content sponsorship program
• E)classifieds website

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Definitions:

Straight-Line Method

A method of allocating the cost of an asset evenly over its useful life.

Double-Declining-Balance

A method of accelerated depreciation that doubles the straight-line depreciation rate and applies it to the reducing book value each year.

Straight-Line Depreciation

A method of allocating the cost of a tangible asset over its useful life in equal annual amounts, making the expense predictable.

Accounting Principles

Fundamental guidelines or rules that govern the financial reporting and accounting practices of companies, ensuring accuracy, consistency, and fairness in financial statements.