Three Basic Objectives of Direct Marketing Are Lead Generation, Traffic

question 46

True/False

Three basic objectives of direct marketing are lead generation, traffic generation, and elimination of competition.

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Definitions:

Consumer Behavior

The examination of how individuals, groups, or organizations choose, acquire, consume, and discard products, services, experiences, or ideas in order to fulfill their needs, and how these activities affect both the consumer and the broader community.

Price Skimming Strategy

A pricing approach where a firm charges the highest initial price customers will pay and then lowers it over time.

Penetration Strategy

A marketing approach aimed at increasing market share for a product or service by entering the market with a low price.

Innovative Products

Products that introduce new features, functionalities, or technologies to meet emerging consumer needs or to open new markets.