When Is It Best to Use a Localization Strategy

question 77

Multiple Choice

When is it best to use a localization strategy?

• A)The company wants an efficient campaign requiring the approval of fewer people.
• B)The graphic or visual approaches can be used to overcome cultural differences.
• C)The company wants to maintain control over the image projected by all brand communication.
• D)The converging buyer wants and needs mean that buyers everywhere will increasingly want the same product.
• E)There is little or no competition in many foreign markets.