What Is the First Step in the Direct Marketing Process

question 83

Multiple Choice

What is the first step in the direct marketing process?

• A)setting objectives and making strategic decisions
• B)communication of the offer
• C)customer ordering
• D)fulfillment
• E)relationship building

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Definitions:

Ethical Misconduct

Behavior by an individual or organization that violates accepted moral standards or principles.

Philanthropic

Relating to the desire to promote the welfare of others, usually expressed especially by the generous donation of money to good causes.

Event Outcome Forecasts

Predictions about the results or consequences of events in the future.