Refer to the Passage Below to Answer the Questions That

question 84

Multiple Choice

Refer to the passage below to answer the questions that follow.
Solumbria, a company that sells medically recommended sun protective clothing, has ads in several different magazines that give consumers information about their products. The headline of the ad says "Serious Sun Protection" surprinted over a man and a woman dressed head to toe in the protective clothing. The body copy then goes on to tout the benefits of sun protection, the comfort of the company's clothing, and how dermatologists have recommended Solumbria for their patients. The last paragraph of the copy says "For a FREE catalog of Solumbria hats, shirts, pants and accessories for men, women and children, call Sun Precautions: 1-800-882-7860." The ad also provides a web address.
-Which of the direct marketing objectives does this scenario illustrate?

• A)lead generation
• B)strengthen customer relationships
• C)test offers
• D)follow-up
• E)enhance attitudes

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Definitions:

Alcohol-Use Disorder

A health disorder marked by the inability to cease or regulate drinking despite negative impacts on social, work, or physical well-being.

Disulfiram

A medication used to support the treatment of chronic alcoholism by producing an acute sensitivity to ethanol (drinking alcohol).

Recovering Alcoholic

An individual who has previously struggled with alcohol addiction but is currently abstaining from alcohol to manage their addiction and improve their health.

Substance-Use Disorders

A complex condition where there is uncontrolled use of a substance despite harmful consequence.