Direct Marketers Have Identified the Three Criteria of RFM to Predict

question 36

Multiple Choice

Direct marketers have identified the three criteria of RFM to predict who is most likely to repurchase. RFM stands for ________.

• A)reach, frequency, and monetary
• B)reach, financial, and media
• C)recency, financial, and media
• D)recency, frequency, and media
• E)recency, frequency, and monetary

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Definitions:

Personal Choices

Decisions made by an individual based on personal preference, values, or beliefs, influencing one's life and the lives of others.

Thomas Theorem

A theory that if people define situations as real, they are real in their consequences, underlining the importance of perception in social behavior.

Wealthy Society

A society characterized by the abundance of valuable resources, financial assets, and a high standard of living among its members.

Sympathetic Introspection

Cooley’s concept of the value of putting yourself into another person’s shoes and seeing the world as he or she does.