Which of the Following Is NOT a Guideline to Create

question 39

Multiple Choice

Which of the following is NOT a guideline to create effective business-to-business ads?

• A)Use visuals sparingly because they detract from the selling message.
• B)Make sure the ad selects the strongest benefit and presents it prominently and persuasively.
• C)Dramatize the most important benefit, either by showing the product in action or by visualizing the problem and offering your product or service as a solution.
• D)Make the offer as clear as possible.
• E)Provide contact information.

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Definitions:

Repression

A psychological defense mechanism where unwanted or uncomfortable thoughts, feelings, or desires are pushed out of conscious awareness.

Unconscious Mind

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Unacceptable Ideas

Concepts, thoughts, or plans considered inappropriate or offensive within a given context or community.

Regression

A defense mechanism of retreating to the thoughts and actions of an earlier, “safer” age.