Which of the Following Is a General Guideline That Applies

question 80

Multiple Choice

Which of the following is a general guideline that applies to message development in direct marketing?

• A)The message is often longer and contains more explanation and detail than an advertising message does.
• B)Message copy tends to be written in an impersonal, formal style.
• C)The message should not touch on the issue of product reliability.
• D)The message should be very brief and to the point.
• E)The message should not include information about a return policy or warranty.

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Definitions:

Illusory Correlation

A cognitive bias where a relationship between two variables is perceived despite no such association existing.

False Cause

Refers to a logical fallacy where it is assumed that because one event follows another, the first event caused the second.

Appeal to Ignorance

A logical fallacy that occurs when one argues that a proposition must be true because it has not been proven false or vice versa.

Non Sequitur

A statement that does not logically follow from the previous argument or statement.