In a Marketing Database, the Term Expire Means ________

question 134

Multiple Choice

In a marketing database, the term expire means ________.

• A)the customer is dead
• B)the marketer no longer has permission to communicate with this customer
• C)the customer name is no longer valid
• D)the customer has not purchased from the marketer for more than 18 months
• E)the customer's name has been merged to another list

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Definitions:

Illusory Promise

A statement that appears to assure a commitment but lacks the essential elements to bind the promisor legally.

Option to Cancel

A clause in a contract that allows one or more parties to terminate the agreement under certain conditions.

Legally Sufficient Consideration

refers to something of value or a promise exchanged between parties in a contract that is recognized by law as adequate to establish a binding agreement.

Preexisting Duty

An obligation that a party is already legally required to perform, which cannot serve as the basis for new consideration in a contract.