Which of the Following Statements Is False Regarding Average Frequency

question 34

Multiple Choice

Which of the following statements is false regarding average frequency and/or frequency distribution?

• A)Most planners prefer to use average frequency instead of frequency distribution.
• B)Average frequency can give the planner a distorted idea of the plan's performance.
• C)The frequency distribution method is more revealing than the average frequency method of reporting repetition.
• D)The frequency distribution shows the percentage of audience reached at each level of repetition.
• E)The range of frequency is often large; some in the target audience can see a brand message once while others may see it 10 times within a given period.

---

Definitions:

Sad Film

A movie genre designed to induce emotional responses, specifically feelings of sadness, in its audience.

Set Point

A theory suggesting that the body regulates certain variables, such as body weight or temperature, at a particular set point or equilibrium, making it resist change from this point.

Isomorphic Incongruity

Isomorphic incongruity refers to a state of disparity or mismatch within structures that are otherwise identical in form or relation, often leading to confusion or perception issues.

Embarrassment

A feeling of self-consciousness, shame, or awkwardness often triggered by realizing a social mistake.