Which Type of Direct-Marketing List Consists of the Marketer's Own

question 142

Multiple Choice

Which type of direct-marketing list consists of the marketer's own customers or members?

• A)data list
• B)house list
• C)converted list
• D)response list
• E)compiled list

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Definitions:

Nominal Data

Data that represent categories without intrinsic order or ranking among them.

Pie Chart

A graphical representation of data in the form of a circle with slices that proportionally represent different categories or parts of a whole.

Car Dealer

A business entity that sells new or used automobiles, often operating on a dealership contract with an automaker or its sales subsidiary.

Overall Service

A general term that could refer to the comprehensive quality and efficiency of service provided by a business or organization to its customers.