Eye-Tracking Research Is a Mechanical Technique That Traces ________ Eye

question 57

Multiple Choice

Eye-tracking research is a mechanical technique that traces ________ eye movement, the path the eye takes in scanning an ad.

• A)sporadic
• B)cognitive
• C)saccadic
• D)heuristic
• E)intentional

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Definitions:

Self-Efficacy Theory

A concept in psychology that refers to an individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Confidence

The belief in one's abilities, qualities, and judgment, often leading to a sense of self-assurance.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to pursue and achieve goals.

Self-Efficacy Theory

A psychological concept which posits that individuals' belief in their ability to perform tasks influences their actions and successes.