Direct Data Is a Service Firm Specializing in Collecting and Analyzing

question 75

Multiple Choice

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of target potential customers for its clients. When creating direct mail messages, Direct Data's clients likely use this information to ________.

• A)build in feedback
• B)manage negative perceptions about direct marketing
• C)personalize the message
• D)tell a complete sales story
• E)reach those unreachable by other media

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Definitions:

Citation Management Software

Tools designed to store, organize, and manage bibliographic references for academic writing and research.

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Digital collections of academic or professionally published work, including journals, articles, books, and reports, accessible through library resources.

Search Term

A word or phrase used in an electronic search to find information online or within databases.

Communication Research

The study of processes of human communication, often involving theories and methodologies from social sciences to assess or develop communication patterns.