Refer to the Passage Below to Answer the Questions That

question 81

Multiple Choice

Refer to the passage below to answer the questions that follow.
Solumbria, a company that sells medically recommended sun protective clothing, has ads in several different magazines that give consumers information about their products. The headline of the ad says "Serious Sun Protection" over a man and a woman dressed head to toe in the protective clothing. The body copy then goes on to tout the benefits of sun protection, the comfort of the company's clothing, and how dermatologists have recommended Solumbria for their patients. The last paragraph of the copy says "For a FREE catalog of Solumbria hats, shirts, pants and accessories for men, women and children, call Sun Precautions: 1-800-882-7860." The ad also provides a Web address.
-Which of the following best describes the type of advertising described in this scenario?

• A) retail advertising
• B) indirect advertising
• C) directory advertising
• D) direct-response advertising
• E) direct-to-consumer advertising

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Definitions:

Threatened Species

Species that are at risk of becoming endangered in the foreseeable future throughout all or a significant portion of their range.

Extinct Species

Species that no longer exist anywhere on Earth, having no living members.

Endangered Species

Species that are under a very high risk of extinction in the wild in the near future as identified by conservation status assessments.

Threatened Species

Species that are at risk of becoming endangered in the near future throughout all or a significant portion of their range.