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Kodak wanted to create excitement for its line of digital cameras. The company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion. Judges selected a grand prize winner to receive a vacation for four to Disney World, with several other lower-level winners receiving Kodak products. What type of consumer promotion is this?
Growth Hormone
A biochemical substance that promotes growth, cellular reproduction, and the renewal of cells in humans and animals.
Acromegaly
A condition characterized by overgrowth of the extremities of the skeleton, fingers, toes, jaws, and nose. It may be produced by excessive secretion of growth hormone by the anterior pituitary gland.
Gigantism
Abnormally tall growth caused when anterior pituitary secretes excessive amounts of human growth hormone during childhood
Pituitary Gland
A small gland located at the base of the brain responsible for releasing hormones that regulate various bodily functions, including growth, metabolism, and reproduction.
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