Allan Has Worked in the Advertising Creative Field for Many

question 69

Multiple Choice

Allan has worked in the advertising creative field for many years and is moving into sales promotion creation for his agency's clients. Although he is aware that consumers and the trade are primary target audiences for sales promotion, he just learned that there is another target audience. What is it?

• A)government agencies
• B)local media
• C)special interest groups
• D)sales force
• E)vendors

---

Definitions:

Consensus Prematurely

Reaching an agreement or decision before all aspects and perspectives of an issue have been fully explored or debated.

Team Building

The process of enhancing social relations, clarifying team members' roles, and solving task and interpersonal problems that can affect team functionality.

Brainstorming

A creative group activity aimed at generating a large number of ideas for the solution to a problem.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.