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Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and oftentimes the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-Maria won $1 million playing Monopoly at McDonald's.What type of consumer promotion is this?
Capital Budget
The process and plan for determining and allocating resources, such as funds and investments, towards major long-term expenditures or projects of a company or government.
Dividend Payout Ratio
The fraction of net income a firm pays to its shareholders in dividends, expressed as a percentage of the company's total earnings.
Residual Dividend Policy
A strategy where dividends paid to shareholders are based on earnings left after the firm has funded all its capital investments.
Dividend Per Share
Dividend per share (DPS) is the sum of declared dividends issued by a company for every ordinary share outstanding.
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