Refer to the Passage Below to Answer the Questions That

question 68

Multiple Choice

Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of consumer promotion is the toy in the Happy Meal?

• A)direct premium
• B)self-liquidator premium
• C)sample
• D)price deal
• E)game

---

Definitions:

Effective

Achieving desired outcomes or goals with efficiency, often denoting success in accomplishing tasks or objectives.

Creativity

The use of imagination or original ideas to create something; inventiveness.

Types Of Decisions

Decisions can be categorized based on complexity, urgency, and impact, such as strategic, tactical, operational, and routine decisions.

Equity Theory

A concept in social psychology that posits individuals are motivated by fairness, and if they identify inequalities in the input-outcome ratios compared to others, it will result in work-related tensions.