Your Roommate Is Taking This Class with You Because He

question 116

Essay

Your roommate is taking this class with you because he thought it would be a fun course, but he's an engineering major and is having trouble seeing the differences between all these IMC tools. Specifically, he doesn't really see much difference between advertising and sales promotion. Discuss two differences between advertising and sales promotion to help him better understand each tool's strengths and weaknesses.

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Definitions:

Product's Audience

Refers to a specific group of people a product is designed and marketed for.

Intrinsic Benefits

Advantages or positive effects that are inherent to an activity or object, valuing it for its own sake rather than for external reasons.

Extrinsic Benefits

Rewards or advantages coming from external sources, separate from the intrinsic value of the activities performed.

Permission-Based Emails

Emails sent to individuals who have explicitly agreed to receive them, ensuring compliance with email marketing best practices and regulations.