Which of the Following Statements Regarding Creation of the Retail

question 16

Multiple Choice

Which of the following statements regarding creation of the retail ad is false?

• A)The larger the retail operation, the more likely it is to have an in-house advertising staff.
• B)Television spots are created by advertising agencies because most television stations will not provide this service for advertisers.
• C)All local media create and produce ads for retailers.
• D)Generally, outside agency work is the most costly way to produce retail ads on a regular basis.
• E)Because agencies work for many different clients, they cannot always respond as quickly as an in-house agency can.

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