Like National Advertisers, Local Retailers Generally Prefer Frequency Over Reach

question 41

True/False

Like national advertisers, local retailers generally prefer frequency over reach with respect to media strategy.

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Definitions:

Social Needs

Fundamental human requirements for belonging, love, and affection that motivate behavior and influence social interactions and relationships.

Esteem Needs

According to Maslow's hierarchy of needs, these are the fourth level of human needs, involving respect, self-esteem, and recognition from others.

Self-Actualization

The realization or fulfillment of one’s talents and potentialities, considered as a drive or need present in everyone.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.