Like National Advertisers, Local Retailers Generally Prefer Frequency Over Reach

question 41

True/False

Like national advertisers, local retailers generally prefer frequency over reach with respect to media strategy.

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Definitions:

Transportation Costs

Expenses associated with the process of moving goods or materials from one location to another.

Hi-Lo Pricing

A retail pricing strategy where prices are regularly discounted from higher listed prices, creating a sense of value and urgency among consumers.

Everyday Low Prices

A pricing strategy where retailers promise consumers the lowest available prices without periodic sales or discounts.

Supermarkets

Large retail market establishments that sell a wide variety of goods, primarily food and grocery items, but often also household goods.