Like National Advertisers, Local Retailers Generally Prefer Frequency Over Reach

question 41

True/False

Like national advertisers, local retailers generally prefer frequency over reach with respect to media strategy.

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Definitions:

Salvage Value

An asset’s projected terminal value after the end of its usefulness.

Straight-line Method

A method of depreciation that allocates an equal amount of the asset's cost to each year of its useful life.

Units-of-activity Method

A depreciation method that allocates an asset's cost based on its usage, activities, or units produced, rather than the passage of time.

Double-declining-balance Method

An accelerated depreciation method that doubles the depreciation expense compared to the straight-line method.