Examlex
Like national advertisers, local retailers generally prefer frequency over reach with respect to media strategy.
Transportation Costs
Expenses associated with the process of moving goods or materials from one location to another.
Hi-Lo Pricing
A retail pricing strategy where prices are regularly discounted from higher listed prices, creating a sense of value and urgency among consumers.
Everyday Low Prices
A pricing strategy where retailers promise consumers the lowest available prices without periodic sales or discounts.
Supermarkets
Large retail market establishments that sell a wide variety of goods, primarily food and grocery items, but often also household goods.
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