Dillard's Is a Regional Department Store, Primarily Located in the South

question 105

Multiple Choice

Dillard's is a regional department store, primarily located in the South. Every Sunday, Dillard's has large ads in the newspaper, but each ad features only one brand. For example, there might be an ad for Clinique cosmetics or one for Easy Spirit shoes. Dillard's sells other brands of these products but features only one in a given ad. The company does this because of the agreement it has with the national brand manufacturer (i.e., Clinique) , under which the manufacturer will reimburse Dillard's for the cost of the ad. What is this known as?

• A)cooperative advertising
• B)national/local advertising
• C)dealer loaders
• D)ad reimbursements
• E)tie-ins

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Definitions:

Zero Coupon Bonds

Bonds that do not pay interest during their lifetime and are sold at a discount to their face value.

Coupon Payment

A periodic interest payment made to bondholders during the life of the bond.

Par Value

A nominal or face value assigned to a share of stock by the company's charter, not necessarily reflecting its actual market value.

Government Of Canada

The federal administration and institutions of Canada, responsible for national policy and governance.