Which of the Following Prohibits Consumers from Taking Cash from Manufacturers

question 99

Multiple Choice

Which of the following prohibits consumers from taking cash from manufacturers, suppliers, or their representatives for making recommendations, reviews, or endorsements, unless full disclosure is provided?

• A)the Word of Mouth Marketing Association's ethics code
• B)the Fourth Principle of IMC
• C)the American Association of Advertising Agencies' Creative Code
• D)the TARES Test of Ethical Advertising
• E)the Potter Box

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Definitions:

Core Root

The fundamental underlying basis or main cause of an issue, problem, or system.

Sleep Training System

A set of practices and guidelines aimed at helping babies and toddlers learn to fall asleep on their own and sleep through the night.

Participant-as-Observer

refers to a role in ethnographic research where the researcher actively engages in the community or context being studied while observing its dynamics.

Design Thinking

A problem-solving approach that involves empathizing with users, defining problems, ideating solutions, prototyping, and testing, often leading to innovative solutions.