An Ad for the New Edition of This Advertising Textbook

question 140

Multiple Choice

An ad for the new edition of this advertising textbook was placed in the Journal of Advertising, which is read by professors teaching this subject and practitioners in the advertising industry. What type of business-to-business advertising is this an example of?

• A)industrial advertising
• B)government advertising
• C)trade advertising
• D)profession advertising
• E)channel advertising

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Definitions:

Commercially Reasonable Manner

A standard requiring that actions taken in a business context comply with what a reasonable person would consider appropriate and fair in the same circumstances.

Merchant

An individual or company engaged in the buying and selling of goods or services in commerce, especially one dealing in a specific commodity or operating in a particular sector.

Special Knowledge

Extraordinary or advanced understanding and information in a particular field or subject, beyond that of the average person.

Unconscionable Clause

A term in a contract deemed so unjust that it is unenforceable under the law.