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Marcus is the advertising director of a major international corporation that manufactures skateboard components to sell to skate shops around the world. His philosophy is that teenagers, who are his products' target market, are pretty much the same all over the world, especially teens that are passionate about skateboarding. Name and describe the school of thought that he espouses.
Demand Estimation
The process of determining the expected demand for a product or service, considering various market conditions and factors.
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