Increasing Immediate Sales, Attracting Attention at Decision Points, Creating Interest

question 145

Multiple Choice

Increasing immediate sales, attracting attention at decision points, creating interest, stimulating urgency, and encouraging trial and impulse purchasing are all objectives for the IMC tool of ________.

• A)direct marketing
• B)guerilla marketing
• C)advertising
• D)point of purchase
• E)PR

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Definitions:

Consumer's Budget Line

A graphical representation of all possible combinations of two goods that a consumer can purchase, given their income and the prices of the goods.

Price of A

The cost assigned to a specific product or service "A", determined by various factors like production costs, supply, and demand.

Price of B

The cost required to purchase good B or the amount a consumer is expected to pay for acquiring good B.

Marginal Utilities

The added satisfaction or utility that a person receives from consuming an additional unit of a good or service.